Restaurant SaaS Transformation
Gastronovi
Scaling multi-outlet restaurant operations through intelligent automation
The Problem
Restaurant chains struggled with fragmented data across outlets, manual workflows, and lack of real-time visibility into operations and inventory.
Context
Operating in a competitive F&B tech market with limited engineering resources. Needed to balance feature velocity with technical debt while serving 100+ restaurant chains.
Key Decisions
- 01Prioritized analytics dashboard over CRM features based on customer interviews
- 02Built workflow automation engine to reduce manual overhead
- 03Implemented modular architecture for faster feature deployment
Execution
- Created comprehensive PRDs with user flows and acceptance criteria
- Set up analytics tracking for all critical user journeys
- Ran A/B tests on onboarding flow to optimize activation
- Established weekly sprint cycles with engineering and design
Measurable Impact
+42% increase in service efficiency through automated workflows
+34% improvement in multi-outlet visibility via analytics dashboard
+12% boost in supply chain efficiency
Reduced customer support tickets by 25%
Key Learnings
"Early customer validation prevents building wrong features
"Incremental releases with strong analytics beat big-bang launches
"Technical debt must be explicitly prioritized, not deferred indefinitely